Cambridge IGCSE and O Level Business Studies Workbook

Cambridge IGCSE and O Level Business Studies Workbook Author/s: Veenu Jain, Alex Smith This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. This series helps students to develop the analytical and research skills they need to develop for business studies. With plenty of opportunities to practice, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exercises that enable progression through topics and skills. Contents: How to use this book Introduction Developing skills Section 1. Understanding business activity: 1. Business activity 2. Classification of businesses 3. Enterprise, business growth and size 4. Types of business organisation 5. Business objectives and stakeholder objectives Exam-style questions Section 2. People in business: 6. Motivating workers 7. Organisation and management 8. Recruitment, selection and training of employees 9. Internal and external communication Exam-style questions Section 3. Marketing: 10. Marketing, competition and the customer 11. Market research 12. Marketing mix: product and price 13. Marketing mix: place and promotion 14. Marketing strategy Exam-style questions Section 4. Operations management: 15. Production of goods and services 16. Costs, scale of production and break-even analysis 17. Achieving quality production 18. Location decisions Exam-style questions Section 5. Financial information and decisions: 19. Business finance: needs and sources 20. Cash-flow forecasting and working capital 21. Income statements 22. Statement of financial position 23. Analysis of accounts Exam-style questions Improve your answer Section 6. External influences on business activity: 24. Economic issues 25. Environmental and ethical issues 26. Business and the international economy Exam-style questions Index Acknowledgements.