Cambridge IGCSE™ and O Level Travel & Tourism Coursebook with Digital Access (2 Years)

Cambridge IGCSE™ and O Level Travel & Tourism Coursebook with Digital Access (2 Years) Author/s: Stephen Rickerby, John Smith, Ruth Figg Format: Print & online bundle This series supports learners through the Cambridge IGCSE™ and O Level Travel & Tourism syllabuses (0471/7096). From business travel to ecotourism, this second edition supports students to develop practical skills across a range of roles in one of the world's largest industries. Features: Activities and contemporary case studies, accompanied by analytical questions, help students refine the key skills needed for further study. Travel and tourism in context’ feature enables students to explore topics in a real-world context, to support their understanding. Group work and project work, such as student-led presentations, encourage active learning and support the development of critical thinking skills. Key word definitions, concept links and tips provided throughout. Visual tools, such as graphs and maps, provide additional language support. ‘Reflection’ boxes and self-evaluation checklists encourage students to become independent learners and assess their progress. Exam-style questions help students prepare for assessment. Supports progression to the Cambridge International AS & A Level Travel and Tourism syllabus. Contents: Contents How to use this series How to use this book Introduction Introduction to command words Unit 1. Key concepts of travel and tourism 1.1. Main types of tourism 1.2. Main reasons why people travel 1.3. Sustainability in travel and tourism 1.4. Characteristics of travel and tourism 1.5. Types of tourists 1.6. Types of destinations Exam-style questions Self-evaluation checklist Unit 2. Global tourism 2.1. The scale of travel and tourism demand 2.2. The features and appeal of destinations 2.3. Destination development and management organisations 2.4. Factors affecting tourism development and management 2.5. Managing destinations sustainably 2.6. Economic, environmental and sociocultural impacts of travel and tourism Exam-style questions Self-evaluation checklist Unit 3. Travel and tourism organisations 3.1. The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal 3.2. Ways travel and tourism organisations work together 3.3. Different types of transport and their appeal 3.4. Sustainable developments in travel and transport 3.5. Domestic and international travel and transport infrastructure Exam-style questions Self-evaluation checklist Unit 4. Customer service in travel and tourism 4.1. The importance of customer service 4.2. Delivery of customer service 4.3. The provision of customer service for different types of tourists 4.4. Skills required when working in the travel and tourism industry Exam-style questions Self-evaluation checklist Unit 5. Destination marketing 5.1. The importance of marketing to travel and tourism organisations 5.2. Factors affecting marketing 5.3. The marketing mix 5.4. Market research and analysis 5.5. Market segmentation and targeting Exam-style questions Self-evaluation checklist Preparing for assessment Glossary Acknowledgements Index.