Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Cambridge Elevate Enhanced Edition (2 Years)
Author/s: Mark Fisher, Veenu Jain and Medi Houghton
This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe.
These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies.
This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities.
The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.
Features:
- Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
- Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
- Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.
- Activities build key skills required by the assessment objectives - application, analysis and evaluation.
- Learning objectives provide clear aims at the very outset.
- Introductions make the content covered in the chapters relevant to real life.
- Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
- Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
- Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
- Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.
Contents:
- Introduction
- Section 1. Understanding business activity: 1. Business activity
- 2. Classification of businesses
- 3. Enterprise, business growth and size
- 4. Types of business organisation
- 5. Business objectives and stakeholder objectives
- Exam-style case study, Section 2. People in business: 6. Motivating workers
- 7. Organisation and management
- 8. Recruitment, selection and training of employees
- 9. Internal and external communication
- Exam-style case study
- Section 3. Marketing: 10. Marketing, competition and the customer
- 11. Market research
- 12. Marketing mix: product and price
- 13. Marketing mix: place and promotion
- 14. Marketing strategy
- Exam-style case study
- Section 4. Operations management: 15. Production of goods and services
- 16. Costs, scale of production and break-even analysis
- 17. Achieving quality production
- 18. Location decisions
- Exam-style case study
- Section 5. Financial information and decisions: 19. Business finance: needs and sources
- 20. Cash-flow forecasting and working capital
- 21. Income statements
- 22. Statement of financial position
- 23. Analysis of accounts
- Exam-style case study
- Section 6. External influences on business activity: 24. Economic issues
- 25. Environmental and ethical issues
- 26. Business and the international economy
- Exam-style case study
- 27. Preparing for assessment
- Glossary
- Index
- Acknowledgements.
