Description

Cambridge IGCSE™ and O Level Business Digital Coursebook (2 Years)

Author/s: Medi Houghton, Leanne Burslem-Curl, Veenu Jain, Mark Fisher

Format: eBook

This digital coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students.

Engages students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro.

Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.

Features:

Varied activities, such as carrying out market research or writing a business report, encourage active learning and provide formative assessment insights.
'Learning intentions' focus on what students will learn in each chapter and align to the syllabus objectives to provide structure.
Short and engaging videos bring real-life examples into the classroom, helping to explain content in a visual way to support understanding.
'Business in context' feature enables students to discuss real-world examples, such as how Christina Ho became an airplane pilot, to help them engage with key topics.
Discussion questions help students explore key topics in more depth and build their understanding in pairs or groups.
Case studies from around the world provide additional examples to support understanding, with questions to help students apply their learning.
'Business in action' feature allows students to discuss key topics in connection with the world of work, such as environmental issues and the United Nations Climate Change Conference.
Subject-specific vocabulary is highlighted in the text, with full definitions included in the glossary, to support students with English as an additional language.
Tips are included throughout to provide additional guidance on key topics and skills, as well as advice on essay writing, evaluation and analysis.
'Check your progress' and 'Reflection' features enable students to keep track of their learning, consider how they could improve and prepare for assessment.

Contents:

Introduction
How to use this book
Section 1. Understanding business activity: 1. Business activity
2. Economic sectors
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Section 1 case study, Section 2. People in business: 6. Human resource management (HRM)
7. Organisation and management
8. Methods of communication
9. Motivating employees
Section 2 case study
Section 3. Marketing: 10. Marketing and the market
11. Market research
12. Marketing mix: product
13: Marketing mix: Price
14: Marketing mix: Place
15: Marketing mix: Promotion
16. Marketing strategy and legal controls
Section 3 case study
Section 4. Operations management: 17. Production of goods and services
18. Costs, scale of production and break-even analysis
19. Quality of goods and services
20. Location decisions
Section 4 case study
Section 5. Financial information and decisions: 21. Business finance
22. Cash flow forecasts
23. Statement of profit
24. Statement of financial position
25. Analysis of accounts
Section 5 case study
Section 6. External influences on business activity: 26. Economic issues
27. Business and the international economy
28. Environmental and ethical issues
Section 6 case study
29. Preparing for assessment
Accounting formulae and ratios
Glossary
Index
Acknowledgements.