DIGITAL - Cambridge International AS & A Level Business Digital Exam Preparation and Practice (2 Years)

Cambridge International AS & A Level Business Digital Exam Preparation and Practice (2 Years)

Author/s: Kelly Chalk, Mark Johnson

Format: Digital

Designed to increase your confidence, help you recognise different question types, understand connections between concepts, reflect on progress and manage test anxiety.

A wealth of questions and activities improve your ability to recall knowledge and answer effectively. Your awareness and familiarity with exam language is increased by the focus on command words, time management, and the marks breakdown within and across exam papers. Self-assessment checklists and sample answers also help to deepen learning.

Includes digital access and over 400 auto-marked questions and past-paper question practice. All other answers available via Cambridge GO.

Features:

• A variety of case studies put theory into real-life contexts and give you the opportunity to apply your knowledge and skills.

• Build useful exam skills through active learning and focusing on questions rather than content summaries.

• Recognise effective learning techniques to become a critical thinker and apply your knowledge beyond the exam.

• Learn key command words, the variety of question types, how your time should be distributed throughout the exam paper, and how the marks breakdown within and across exam papers.

• ‘Reflection on progress’ opportunities and self-assessment checklists help you to process your own learning.

• ‘Knowledge recall’ questions help you consolidate your learning.

Contents:

How to use this book

How to use this series

Exam skills framework

Introduction

Unit 1 Business and its environment

1. Enterprise (AS level)

2. Business structure (AS level)

3. Size of business (AS level)

4. Business objectives (AS level)

5. Stakeholders in a business (AS level)

6. External influences on business activity (A level)

7. External economic influences on business activity (A level)

8. Business strategy (A level)

9. Corporate planning and implementation (A level)

Unit 2 Human resource management

10. Human resource management (AS level)

11. Motivation (AS level)

12. Management (AS level)

13. Organisational structure (A level)

14. Business communication (A level)

15. Leadership (A level)

16. Human resource management strategy (A level)

Unit 3 Marketing

17. The nature of marketing (AS level)

18. Market research (AS level)

19. The marketing mix – product and price (AS level)

20. The marketing mix – promotion and place (AS level)

21. Marketing analysis (A level)

22. Marketing strategy (A level)

Unit 4 Operations management

23. The nature of operations (AS level)

24. Inventory management (AS level)

25. Capacity utilisation and outsourcing (AS level)

26. Location and scale (A level)

27. Quality management (A level)

28. Operations strategy (A level)

Unit 5 Finance and accounting

29. Business finance (AS level)

30. Forecasting and managing cash flows (AS level)

31. Costs (AS level)

32. Budgets (AS level)

33. Financial statements (A level)

34. Analysis of published accounts (A level)

35. Investment appraisal (A level)

36. Finance and accounting strategy (A level).