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A variety of case studies put theory into real-life contexts and give you the opportunity to apply your knowledge and skills.
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Build useful exam skills through active learning and focusing on questions rather than content summaries.
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Recognise effective learning techniques to become a critical thinker and apply your knowledge beyond the exam.
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Learn key command words, the variety of question types, how your time should be distributed throughout the exam paper, and how the marks breakdown within and across exam papers.
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‘Reflection on progress’ opportunities and self-assessment checklists help you to process your own learning.
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‘Knowledge recall’ questions help you consolidate your learning.
Contents:
- How to use this book
- How to use this series
- Exam skills framework
- Introduction
- Unit 1 Business and its environment
- 1. Enterprise (AS level)
- 2. Business structure (AS level)
- 3. Size of business (AS level)
- 4. Business objectives (AS level)
- 5. Stakeholders in a business (AS level)
- 6. External influences on business activity (A level)
- 7. External economic influences on business activity (A level)
- 8. Business strategy (A level)
- 9. Corporate planning and implementation (A level)
- Unit 2 Human resource management
- 10. Human resource management (AS level)
- 11. Motivation (AS level)
- 12. Management (AS level)
- 13. Organisational structure (A level)
- 14. Business communication (A level)
- 15. Leadership (A level)
- 16. Human resource management strategy (A level)
- Unit 3 Marketing
- 17. The nature of marketing (AS level)
- 18. Market research (AS level)
- 19. The marketing mix – product and price (AS level)
- 20. The marketing mix – promotion and place (AS level)
- 21. Marketing analysis (A level)
- 22. Marketing strategy (A level)
- Unit 4 Operations management
- 23. The nature of operations (AS level)
- 24. Inventory management (AS level)
- 25. Capacity utilisation and outsourcing (AS level)
- 26. Location and scale (A level)
- 27. Quality management (A level)
- 28. Operations strategy (A level)
- Unit 5 Finance and accounting
- 29. Business finance (AS level)
- 30. Forecasting and managing cash flows (AS level)
- 31. Costs (AS level)
- 32. Budgets (AS level)
- 33. Financial statements (A level)
- 34. Analysis of published accounts (A level)
- 35. Investment appraisal (A level)
- 36. Finance and accounting strategy (A level).