Cambridge AS and A Level Business Workbook with Digital Access (2 Years) - STUDY HOUSE

Cambridge International AS & A Level Business Workbook with Digital Access (2 Years) Author/s: Peter Stimpson This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This workbook is filled with a wide variety of questions that focus on the development of four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation. This resource is ideal for putting theory into practice and building learners’ confidence further. Features: Wide variety of new exam-style questions and activities so learners can further test their understanding Key terms grouped together for quick and simple revision and to support English as a second language learners Worked examples, including ‘improve this answer’ activities, help learners develop their analysis and evaluation skills, and understand what a ‘good’ answer looks like. Contents: ContentsHow to use this bookIntroductionIntroduction to command wordsUnit 1 Business and its environment1. Enterprise (AS level)2. Business structure (AS level)3. Size of business (AS level)4. Business objectives (AS level)5. Stakeholders in a business (AS level)6. External influences on business activity (A level)7. External economic influences on business activity (A level)8. Business strategy (A level)9. Corporate planning and implementation (A level)Unit 2 Human resource management10. Human resource management (AS level)11. Motivation (AS level)12. Management (AS level)13. Organisational structure (A level)14. Business communication (A level)15. Leadership (A level)16. Human resource management strategy (A level)Unit 3 Marketing17. The nature of marketing (AS level)18. Market research (AS level)19. The marketing mix – product and price (AS level)20. The marketing mix – promotion and place (AS level)21. Marketing analysis (A level)22. Marketing strategy (A level)Unit 4 Operations management23. The nature of operations (AS level)24. Inventory management (AS level)25. Capacity utilisation and outsourcing (AS level)26. Location and scale (A level)27. Quality management (A level)28. Operations strategy (A level)Unit 5 Finance and accounting29. Business finance (AS level)30. Forecasting and managing cash flows (AS level)31. Costs (AS level)32. Budgets (AS level)33. Financial statements (A level)34. Analysis of published accounts (A level)35. Investment appraisal (A level)36. Finance and accounting strategy (A level)Acknowledgements.